From Jitterbug to Twitter, Motivating Each Generation Of Consumers to Buy

Want to explore what makes each generation tick so you can market, sell and work more effectively?  Which social networking channels are most effective and for which generation?

Presenter Bio

Sherri Petro, President of VPI Strategies and founding partner in Workplace Evolution, has been consulting for 9 years in the for-profit, non-profit, and government sectors after a 16 year corporate career. She creates more financially sustainable organizations via strategy development and execution, training, and coaching. Sherri is acutely aware of generational misunderstandings that result from different belief structures and lack of coherent communication. She is sharing the motivations of each generation to create better targeting, messaging and connecting as you market, sell and motivate others to buy. She looks to offer remedies by creating understanding and making connections at the belief level versus only at the behavioral level.